Lietuvoje sukurtai kepurei - prestižinis „Red Dot” dizaino apdovanojimas

Lietuvoje sukurtai kepurei - prestižinis „Red Dot” dizaino apdovanojimas

Lietuvoje sukurtai kepurei - prestižinis „Red Dot” dizaino apdovanojimas

Pasauliniuose dizaino apdovanojimuose „Red Dot” triumfavo Lietuvoje sukurta prekė. Pergalę drabužių kategorijoje iškovojo kompanijos „HELLO!MOON” kūrinys - žieminė kepurė su atšvaito funkcija. Šviečiančius drabužius kuriančiai lietuviškai įmonei už šios kepurės dizainą bus įteiktas prestižinisapdovanojimas „Red Dot Award: Product Design 2016”.

Vertinimo komisijoje - autoritetai

Dizaino Oskarais vadinami „Red Dot” apdovanojimai kasmet sulaukia milžiniško susidomėjimo. Vien produktų dizaino kategorijoje šiemet susigrūmė daugiau nei 5200 prekių. Į Vokietijos Eseno miestą susirinkusiai vertinimo komisijai savo gaminius pristatė ir tokie žaidėjai kaip Google, Apple, Sony, LG, Philips bei Artemide. 2016 m. laureatus rinko iš 41 eksperto sudaryta nepriklausoma žiuri. Komisijos sudėtyje šiemet buvo gausu įžymybių: garsusis vokiečių traukinių dizaineris Alexanderis Neumeisteris, moteriškų batų dizaino žvaigždė Jimmy Choo iš Malaizijos, automobilių dizaino legenda Chrisas Bangle’as, dirbęs su įvairiais BMW, Mini bei Rolls-Royce modeliais. Šios komisijos simpatijas užkariavo ir dizainerių Viltės Martusevičienės bei Aušros Kačinskaitės kūrinys „Hello!Moon Reflective Winter Hat”. Tai stilinga žieminė kepurė su atšvaito funkciją atliekančiu bumbulu. „Red Dot” apdovanojimuose itin vertinami dizaino sprendimai, kuriais suderinama konceptuali estetika bei gaminio funkcionalumas.

Šviečianti kolekcija

„Nors kasmet smalsiai sekdavome šių apdovanojimų laureatus, pačios buvom per daug kuklios, kad svajotume apie dalyvavimą ar tuo labiau pergalę”,- pasakojo A. Kačinskaitė: „Tačiau viskas pasikeitė per Kalėdų fabriko mugę Vilniaus „Lofte“, kur mūsų kepuraitė susilaukė daug dėmesio ir skatinimų pasistumdyti pečiais su dizaino pasaulio galiūnais, taigi pateikėme paraišką ir štai netikėtas rezultatas”. Prekės ženklas „HELLO!MOON” kuria drabužius su fosforo arba atšvaito funkcijomis: žiemines kepures, fosforinius bei atšvaitinius marškinėlius vasarai, fosforinius naktinukus moterims, šviesą atspindinčius maišelius. Gaminių liniją vienija mėnulio, žvaigždžių bei kosmoso tema. „Mane ir Aušrą visąlaik žavėjo mėnulis ir jo vieta žmogaus gyvenime bei menuose, literatūroje”,- teigė V. Martusevičienė: „Mūsų idėjos esmė yra kurti šviečiančią aprangą šviečiantiems žmonėms, derinant nakties šviesulių simbolizmą su aprangos detalių lengvumu bei praktiškumu, įskaitant pėsčiųjų saugumą tamsiose gatvėse”.

Atsidurs muziejuje

Prestižinis „Red Dot Award: Product Design 2016” apdovanojimas „HELLO!MOON” kūrėjų duetui bus įteiktas liepos 4 dieną per iškilmingą ceremoniją Eseno Aalto operos teatre. Tai jau ne pirmas kartas, kada kūrėjai iš Lietuvos laimi šį apdovanojimą. Ankstesniais metais „Red Dot” pripažinimo sulaukė UAB „Grigo” sukurta ąžuolinių grindų kolekcija „Denim“, Daivos Zgrabskės sukurti „My feltboots” ilgaauliai veltiniai batai moterims, dizaino studijos „Pure&Soft” drabužio koncepcija besilaukiančioms, Tomo Jankausko automobilių dizaino projektas „Porsche Type 64“. „Red Dot” apdovanojimus nuo 1955 m. organizuoja Vokietijos Šiaurės Reino- Vestfalijos dizaino centras. Apdovanojimą gavę gaminiai eksponuojami Eseno Red Dot dizaino muziejuje, kurį kasmet aplanko per 150 tūkst. lankytojų.

Muziejuje atsidurs ir Lietuvoje sukurta žieminė kepurė.

http://www.delfi.lt/gyvenimas/naujos_formos/lietuvoje-sukurtai-kepurei-prestizinis-red-dot-dizaino-apdovanojimas.d?id=70887128

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